Born from a deep love for color, creativity, and cultural expression, our story brings together two unique brands under one vision. 222Cult is an Emirati brand that embodies elegance with a twist, while Kharaz Studios celebrates playful charm through vibrant jalabiyas. Both are proudly owned by the same Emirati founder — a girl driven by art, identity, and bold design. Together, we create pieces that speak to every mood, every moment, and every woman.