Where Culture Meets Contemporary
Born from a deep love for color, creativity, and cultural expression, our story brings together two unique brands under one vision. 222Cult is an Emirati brand that embodies elegance with a twist, while Kharaz Studios celebrates playful charm through vibrant jalabiyas. Both are proudly owned by the same Emirati founder — a girl driven by art, identity, and bold design. Together, we create pieces that speak to every mood, every moment, and every woman.
From the effortless grace of Jalabiyas to the majestic modesty of Abayas, and the striking flair of our each piece is a reflection of artistry, authenticity, and empowerment. We believe in creating not just clothing and accessories—but confidence, comfort, and connection.
Our mission is simple: to elevate everyday style with thoughtful details, luxurious fabrics, and an unwavering commitment to craftsmanship. Whether you're dressing for tradition, making a statement, or simply feeling your best, 222 Studio is your canvas.
